BOLD

ELEGANCE

A new icon for THOMAS SABO, a timepiece that reflects the brand’s bold elegance and jewelry heritage.

The design features a refined rectangular case paired with a panzer chain bracelet, a nod to iconic jewelry codes. The dial is set with baguette-cut CZ stones, echoing the case’s shape and adding a sculptural brilliance rarely seen in watchmaking.

Each element, from the chain to the dial composition, is carefully designed to blend timeless sophistication with distinctive identity. More than a watch, it’s a wearable statement of modern jewelry design.

Silver rectangular wristwatch with a white face, Roman numeral and stick hour markers, and a metal link band.
Gold rectangular wristwatch with a white dial, gold bracelet, and date display, signed Thomas Sabo.
A woman showcasing jewelry and a watch, with her hand touching her hair. She wears a pearl necklace, a pearl bracelet, a gold ring with a diamond, and a gold wristwatch with a rectangular face. She has dark brown hair, a taupe sleeveless top, and a neutral background.

CREDITS

Design / Creative Direction:
Rodolphe Melot for THOMAS SABO

Creative Campaign Direction:
Aurore Melot - THOMAS SABO

Photography:
Kaletsch Medien

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