What does a watch design studio do?

A watch design studio handles the full creative and technical development of a timepiece collection — including concept, case and dial design, CAD development, techpack production, and supplier coordination. ACTE.5 operates as an external watch design department for premium and independent brands.

How long does it take to design a watch collection?

A typical watch design project at ACTE.5 runs between 3 and 9 months depending on scope — from a single new reference to a full multi-family collection. Concept phase takes 3 to 6 weeks, CAD and techpack 6 to 12 weeks, and prototype review another 6 to 10 weeks.

What software does ACTE.5 use for watch design?

ACTE.5 works primarily in SolidWorks and Rhino 3D for CAD development, and the full Adobe Creative Suite (Illustrator, Photoshop, InDesign) for 2D design, techpacks, and brand materials.

Does ACTE.5 work with independent and emerging watch brands?

Yes. ACTE.5 partners with independent watchmakers, emerging premium brands, and founders launching their first or second reference.

Does ACTE.5 design products beyond watches?

While watches are the core of our studio, ACTE.5 extends into adjacent product design when a brand's universe requires it — eyewear, accessories, small leather goods, and branded objects.

How is a watch design project priced?

Every project is scoped individually based on deliverables, complexity, and timeline. ACTE.5 works either on a per-project basis or through retainer agreements for ongoing collaborations. We provide a detailed proposal after an initial briefing call — no commitment required.

Does ACTE.5 have experience with Swiss watchmaking?

Yes. Rodolphe trained in Switzerland within the watch design industry and has designed collections using Swiss-made calibers — Sellita SW200, SW300, and ETA movements. His experience includes projects with Swiss assembly processes, ensuring every design meets the standards expected of Swiss-made timepieces.

BOLD ELEGANCE

A new icon for THOMAS SABO, a timepiece that reflects the brand’s bold elegance and jewelry heritage. The design features a refined rectangular case paired with a panzer chain bracelet, a nod to iconic jewelry codes.The dial is set with baguette-cut CZ stones, echoing the case’s shape and adding a sculptural brilliance rarely seen in watchmaking.Each element, from the chain to the dial composition, is carefully designed to blend timeless sophistication with distinctive identity. More than a watch, it’s a wearable statement of modern jewelry design.

A new icon for THOMAS SABO, a timepiece that reflects the brand’s bold elegance and jewelry heritage.

The design features a refined rectangular case paired with a panzer chain bracelet, a nod to iconic jewelry codes. The dial is set with baguette-cut CZ stones, echoing the case’s shape and adding a sculptural brilliance rarely seen in watchmaking.

Each element, from the chain to the dial composition, is carefully designed to blend timeless sophistication with distinctive identity. More than a watch, it’s a wearable statement of modern jewelry design.

Bold Elegance watch rose gold — baguette CZ dial

Bold Elegance watch silver — panzer chain bracelet

Bold Elegance jewelry watch — lifestyle photography Thomas Sabo

A gold rectangular watch with a white face and gold band resting on a wooden surface.

CREDITS

Design / Creative Direction:
Rodolphe Melot for THOMAS SABO

Creative Campaign Direction:
Aurore Melot - THOMAS SABO

Photography:
Kaletsch Medien

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