What does a watch design studio do?

A watch design studio handles the full creative and technical development of a timepiece collection — including concept, case and dial design, CAD development, techpack production, and supplier coordination. ACTE.5 operates as an external watch design department for premium and independent brands.

How long does it take to design a watch collection?

A typical watch design project at ACTE.5 runs between 3 and 9 months depending on scope — from a single new reference to a full multi-family collection. Concept phase takes 3 to 6 weeks, CAD and techpack 6 to 12 weeks, and prototype review another 6 to 10 weeks.

What software does ACTE.5 use for watch design?

ACTE.5 works primarily in SolidWorks and Rhino 3D for CAD development, and the full Adobe Creative Suite (Illustrator, Photoshop, InDesign) for 2D design, techpacks, and brand materials.

Does ACTE.5 work with independent and emerging watch brands?

Yes. ACTE.5 partners with independent watchmakers, emerging premium brands, and founders launching their first or second reference.

Does ACTE.5 design products beyond watches?

While watches are the core of our studio, ACTE.5 extends into adjacent product design when a brand's universe requires it — eyewear, accessories, small leather goods, and branded objects.

How is a watch design project priced?

Every project is scoped individually based on deliverables, complexity, and timeline. ACTE.5 works either on a per-project basis or through retainer agreements for ongoing collaborations. We provide a detailed proposal after an initial briefing call — no commitment required.

Does ACTE.5 have experience with Swiss watchmaking?

Yes. Rodolphe trained in Switzerland within the watch design industry and has designed collections using Swiss-made calibers — Sellita SW200, SW300, and ETA movements. His experience includes projects with Swiss assembly processes, ensuring every design meets the standards expected of Swiss-made timepieces.

<br/>Engraved Sunglasses — Eyewear Design & Creative Direction | ACTE.5 – Watch Design Studio

Bold, branded, recognizable

Every detail — from the engraved temples to the acetate volume — is designed to be instantly recognizable. The result is a piece of eyewear that functions as both a fashion statement and a brand signature, extending the universe through a distinctive and highly branded design.

A statement eyewear project translating a jewelry brand's ornamental DNA into a bold, engraved sunglasses frame. From concept to product development, the design extends the brand universe beyond its core into a distinctive, highly recognizable accessory.

A jewelry-inspired frame

The design centers on a strong black acetate silhouette enhanced by metallic temple engravings, bringing the brand's ornamental codes directly into the structure of the eyewear. Conceived as a fashion accessory with a jewelry-inspired attitude, the frame carries the same decorative language found across the brand's jewelry — turned into a wearable, sculptural object for the face.

A jewelry-inspired frame

The design centers on a strong black acetate silhouette enhanced by metallic temple engravings, bringing the brand's ornamental codes directly into the structure of the eyewear. Conceived as a fashion accessory with a jewelry-inspired attitude, the frame carries the same decorative language found across the brand's jewelry — turned into a wearable, sculptural object for the face.

Bold, branded, recognizable

Every detail — from the engraved temples to the acetate volume — is designed to be instantly recognizable. The result is a piece of eyewear that functions as both a fashion statement and a brand signature, extending the universe through a distinctive and highly branded design.

Engraved Sunglasses

Engraved Sunglasses

Bold, branded, recognizable

A jewelry-inspired frame

A jewelry-inspired frame

Bold, branded, recognizable

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